Search Marketing Strategists

What do Search Marketing Strategists do?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

Source: U.S. Bureau of Labor Statistics, SOC 2018 (SOC 13-1161)

What our data shows for Search Marketing Strategists

RoleHue publishes 13 salary records for Search Marketing Strategists, across a single city. Weighted by how many records each city contributes, the band runs from $85,000 at the 25th percentile to $132,630 at the 75th, a spread of $47,630 around $94,185. Each of those three figures averages the city-level percentiles rather than ranking the pooled records, and weights each city by how many records it holds, so the cities we hold most data for pull them hardest. Measured against that $94,185 figure rather than in dollars (51% of it), that spread is wider than 86% of the roles we cover, so a single figure summarises this title worse than it does most others.

Every one of those records comes from New York, NY, so nothing on this page should be read as a national figure. It is one metro's picture, and it will change shape as other cities reach the ten-record threshold we require before publishing a number.

Salary Overview

Weighted average across all cities with available data. Based on 13 data points.

Top Paying Cities

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