What is the average salary for Market Research Analysts and Marketing Specialists?

The median salary for Market Research Analysts and Marketing Specialists is $118K per year, based on 404 public records.

Which cities pay Market Research Analysts and Marketing Specialists the most?

The highest-paying cities for Market Research Analysts and Marketing Specialists include Redmond, WA, San Jose, CA, San Francisco, CA.

Market Research Analysts and Marketing Specialists

Q: What skills do Market Research Analysts and Marketing Specialists need?

Key skills for Market Research Analysts and Marketing Specialists include Domain Expertise, Problem Solving, Communication, Collaboration, Analytical Thinking.

Salary benchmarks based on 404 public records across 10 cities.

What do Market Research Analysts and Marketing Specialists do?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

Source: U.S. Bureau of Labor Statistics, SOC 2018 (SOC 13-1161)

Avg experience: 5 years